Link building is a search engine optimization technique that increases your search engine ranking. Links are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable.
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Link building for brand awareness is a process where you focus your strategies on expanding your reach, putting your content in front of new users, and generating conversations around your brand. This is more than just a casual backlink in a blog post. Link building for brand awareness takes more planning and resources, but the investment is worth the high-quality leads you’ll get.
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