Link building is a search engine optimization technique that increases your search engine ranking. Links are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable.
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Not only does digital marketing serve as a direct pipeline of communication with your loyal customers and target audiences, but you can also evaluate their engagement in real time. For example, utilizing social media marketing offers businesses the opportunity to produce engaging content that can be liked, shared, and commented on by their customers, allowing businesses to visually assess what types of content and marketing are more effective than the other. Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving.